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    ADAC und Burda: Strategische Partnerschaft zur neuen ADAC Motorwelt

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    b4p trends #3–2019 – Established media enjoying great trust

    The persistent discussions surrounding the topic of ‘Fake News’ have led to an increasing number of people paying attention to which sources certain information comes from, and considering it wise to consult a greater number of sources to ascertain the truthfulness of news.

    Healthlab by Burda - The healthcare market of tomorrow

    A new location for an established event: last Wednesday, BCN and the national Burda media groups BurdaStyle, BurdaLife, BurdaNews and BurdaHome held the fourth Healthlab by Burda aimed at healthcare decision makers.

    BCN & Playboy: 360 degree branding – and more!

    PLAYBOY has once more become a tangible brand – consumers can now experience what makes this brand extraordinary in print, on all digital platforms and in real life at events. Part of this cross-linking concept involves some content first being tested out in digital ‘Special Editions’ before being converted to print media – which means that great content never goes to waste. Marketing has now become 360 degrees and is available from a single provider. The acquisition of Playboy.de means that the brand will be marketed completely by BCN (Burda Community Network) from now on.