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    Five forecasts for the advertising year 2020

    2019 saw the further transformation of the advertising market. From influencer marketing, to programmatic advertising, right through to digital out-of-home advertising – possibilities for advertisers have been consistently growing over the years. More and more channels for customer acquisition are opening up to companies, making the decision for the right media mix and suitable marketing strategy anything but simple

    BCN and BurdaForward Advertising set to pool marketing from 2020

    BCN and BurdaForward Advertising will share responsibility for the marketing of Burda media brands as well as external clients from 2020. This will allow them to make the most of each other’s strengths – including consulting and excellent cross-media marketing concepts, print and digital competences and technological infrastructure – thus making them useable across the board for all customers and agencies. Both Burda marketers will together become full-service providers and open up to further external clients.

    Pharmacy Future Pact: Presentation at Expopharm 2019

    The pharmacy ‘Future Pact’ set up by Noweda and Burda recently made a splash at Europe’s largest pharmaceutical trade fair, Expopharm 2019, held in Düsseldorf, Germany. This strong alliance for bricks-and-mortar pharmacies in Germany was established just six months ago with the launch of the Ihreapotheken.de order platform and ‘my life’, a modern pharmacy customer magazine.