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    Kölln porridge oats - for nutritious meals throughout the day

    In an ongoing 360-degree campaign for Kölln and the Hamburg-based agency me-diaplan, Kölln porridge oats are set to become the perfect foodstuff for throughout the day, with a diverse range of eye-catching content that presents them as a nutritious foodstuff that isn’t merely confined to the breakfast table.

    Celebrating an Italian attitude to life

    Freedom, indulgence, effortlessness – the Fiat 500 isn’t just a car; it’s a symbol for enjoying life the Italian way. Burda and ProSiebenSat.1 are turning this feeling into something tangible with an emotional 360-degree campaign titled ‘La Dolce Vita’ (the sweet life). The partners’ marketing companies – BCN and Seven One Media – are interweaving a wide range of content modules in print, TV, online and social media to spark interest in the Italian experience with Fiat among the target audience of women aged between 20 and 39.

    ADAC & Burda: Strategic partnership for new “ADAC Motorwelt” magazine

    The General German Automobile Club (ADAC) is revamping its members’ magazine, “ADAC Motorwelt”, and has entered into a strategic collaboration with Hubert Burda Media to make this happen. Burda subsidiary BCN will be acting as general contractor from the first quarter of 2020 and will be responsible both for the production, manufacturing and printing and for the editing, marketing and distribution of Europe’s biggest magazine.