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    Henkel’s ‘Nature Box’: How print advertising strengthens beauty brands

    Print advertising strengthens brands – as proven by a current BCN campaign for Henkel accompanied by Burda’s market research unit Media Market Insights (MMI). The effect of an advertisement was examined in the course of the campaign for Henkel’s new ‘Nature Box’ beauty series.

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    ADAC Motorwelt – ‘Let’s roll’ with the second edition

    The second edition of ADAC Motorwelt is here! One could say the issue titled ‘Let’s roll’ (‘Jetzt geht’s rund’) is the magazine’s ‘COVID-19 edition’.

    The eatbetter content platform helps people navigate the complicated world of nutrition and a balanced diet

    Being healthy can be both easy and delicious! The COVID-19 pandemic has resulted in people paying even more attention to what’s on their plate – and whether it’s healthy. That’s why Burda, together with its partner EDEKA, has launched the ‘eatbetter’ initiative.

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