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    BCN - Monika’s recipes for happiness

    Advertising works. Especially in this particular case. When Monika Gruber, cabaret artiste and brand ambassador for Goldsteig cheese, accepted BCN’s invitation to visit the Burda Bar in Munich, the place was packed.

    Burda study proves the effectiveness of samples

    Samples generate interest, motivate customers to try products and are among the top reasons for making purchases

     

    Whether it’s trying out fragrances, shampoos or make-up, integrating product samples into magazine ads makes the advertisement more effective and encourages customers to make a purchase. That is the conclusion of a new joint study about ad specials* by Burda distributor BCN and Burda’s central research department, Market Media Insights (MMI). For example, fragrance samples increase consumer interest in an advert by 63 %. And that’s not all: For 64 % of those surveyed, samples are also the reason why they finally went on to buy a given cosmetics product.

    BCN – Successfully bucking the trend

    The Burda print platform is still successfully making history, even in a difficult market. According to Nielsen ratings, three Burda magazines could hold their own among the Top 10 best-selling magazines from January to November.