Print advertising strengthens brands – as proven by a current BCN campaign for Henkel accompanied by Burda’s market research unit Media Market Insights (MMI). The effect of an advertisement was examined in the course of the campaign for Henkel’s new ‘Nature Box’ beauty series.
Being healthy can be both easy and delicious! The COVID-19 pandemic has resulted in people paying even more attention to what’s on their plate – and whether it’s healthy. That’s why Burda, together with its partner EDEKA, has launched the ‘eatbetter’ initiative.