A compass for the mobile lifestyle: ADAC Motorwelt reaches around 5.9 million readers and inspires them with 180 pages of premium content in each issue. This claim is corroborated by the results of the Allensbach market and advertising media analysis (Allensbacher Markt und Werbeträgerana-lyse, AWA) 2021, which were published today (28 June 2021). According to the study, the club mag-azine has the second highest reach of all magazines surveyed.
BCN is getting in on the marketing of nebenan.de, Germany’s biggest neighbourhood platform with 1.9 million users. The platform enables advertisers to market to audiences at the local street level and maximise native advertising content.
The European Football Championship that kicks off today is ray of hope for many football fans. After countless cancelled matches and empty stadiums, the tournament hopes to breathe life back into the sport. But how do Germans follow football coverage? And which media are the fans’ first port of call?