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    ADAC und Burda: Strategische Partnerschaft zur neuen ADAC Motorwelt

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    Celebrating an Italian attitude to life

    Freedom, indulgence, effortlessness – the Fiat 500 isn’t just a car; it’s a symbol for enjoying life the Italian way. Burda and ProSiebenSat.1 are turning this feeling into something tangible with an emotional 360-degree campaign titled ‘La Dolce Vita’ (the sweet life). The partners’ marketing companies – BCN and Seven One Media – are interweaving a wide range of content modules in print, TV, online and social media to spark interest in the Italian experience with Fiat among the target audience of women aged between 20 and 39.

    ADAC & Burda: Strategic partnership for new “ADAC Motorwelt” magazine

    The General German Automobile Club (ADAC) is revamping its members’ magazine, “ADAC Motorwelt”, and has entered into a strategic collaboration with Hubert Burda Media to make this happen. Burda subsidiary BCN will be acting as general contractor from the first quarter of 2020 and will be responsible both for the production, manufacturing and printing and for the editing, marketing and distribution of Europe’s biggest magazine.

    b4p trends #3–2019 – Established media enjoying great trust

    The persistent discussions surrounding the topic of ‘Fake News’ have led to an increasing number of people paying attention to which sources certain information comes from, and considering it wise to consult a greater number of sources to ascertain the truthfulness of news.