The latest edition of the ADAC Motorwelt, which is available for all ADAC members from today, promises a "bright joy". With the current issue, the motor world wants to provide the right inspiration for everyday life, leisure and holidays. And it also shows that she hits the nerve of the times with her choice of themes.
The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be successfully translated into the marketing strategy of companies: Concretely: What the society's changed awareness of brand positioning, multiplier target groups and advertising material creation means.
Under the name "HORIZONT ReStart", the established industry event of HORIZONT was successful as a digital start to the year. The invitation on 20 January was followed by well-known CEOs, CMOs and executives from large and medium-sized companies. BCN Managing Director Michael Samak took this as an opportunity to point out the importance of media brands and lists how BCN achieves a reach of 60.47 million with modern marketing approaches.