Following the successful launch of the digital edition in March 2020, the Esquire men’s lifestyle magazine is now also available in print: Esquire is a magazine for open-minded people, who are interested in fashion, society, culture and entertainment. It will have a print run of 120,000 copies and cost EUR 6 per copy.
L’Oréal brand La Roche-Posay and Burda have joined forces and launched a special digital campaign all about neurodermatitis. The campaign is built on a variety of native content modules for online and social media, and is oriented at families affected by the condition. Live consultation sessions hosted on NetDoktor.de will form a central component.
Burda’s multi-channel marketer BCN and publishing company prisma, which publishes the TV guide of the same name in daily newspapers have entered into a cooperation: BCN will now market prisma’s media campaigns to select print customers. The goal is to make advertising customers excited about issues of prisma issues starting in 2021, something that has not happened yet.