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    Pharmacy Future Pact: Presentation at Expopharm 2019

    The pharmacy ‘Future Pact’ set up by Noweda and Burda recently made a splash at Europe’s largest pharmaceutical trade fair, Expopharm 2019, held in Düsseldorf, Germany. This strong alliance for bricks-and-mortar pharmacies in Germany was established just six months ago with the launch of the Ihreapotheken.de order platform and ‘my life’, a modern pharmacy customer magazine.

    Retail Report 2019: It’s all in the media mix

    Retailers are facing a rapid change. Shopping sprees and spontaneous purchases are declining, while the number of purchases made online continues to increase. The practice of getting advice in retail stores and then buying a product cheaper online – known as advice theft – is flourishing. The Retail Report 2019 by the Gesellschaft für integrierte Kommunikationsforschung (GIK), or the company for integrated communication research, outlines current retail trends and illustrates how retailers can deal with the challenges posed by digitalisation effectively using targeted communication measures.

    BCN Beachparties: networking in the sand

    As a marketer, how do you create a networking opportunity for experienced media consultants and the most important agency partners’ young, net-savvy minds that nobody will want to miss? With inventively presented multimedia knowledge, a host of opportunities to discuss the latest topics and a whole heap of sand – at the BCN beach party held at agency sites around Germany.