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    New and improved ADAC Motorwelt presented for the first time

    ADAC presented its new and improved membership magazine – ADAC Motorwelt – for the first time at the IAA Motor Show in Frankfurt, Germany. In the future, ADAC Motorwelt will offer information, inspiration and services across 100 pages – in a tangibly high-quality look and feel, in a large format and with an incredibly diverse range of content.

    Kölln porridge oats - for nutritious meals throughout the day

    In an ongoing 360-degree campaign for Kölln and the Hamburg-based agency me-diaplan, Kölln porridge oats are set to become the perfect foodstuff for throughout the day, with a diverse range of eye-catching content that presents them as a nutritious foodstuff that isn’t merely confined to the breakfast table.

    Celebrating an Italian attitude to life

    Freedom, indulgence, effortlessness – the Fiat 500 isn’t just a car; it’s a symbol for enjoying life the Italian way. Burda and ProSiebenSat.1 are turning this feeling into something tangible with an emotional 360-degree campaign titled ‘La Dolce Vita’ (the sweet life). The partners’ marketing companies – BCN and Seven One Media – are interweaving a wide range of content modules in print, TV, online and social media to spark interest in the Italian experience with Fiat among the target audience of women aged between 20 and 39.