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  • BUNTE

    BUNTE Cover

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    AD SERVICE

    Christoph Claus

    Ad Service / Placement

    Hauptstrasse 127

    Deutschland

    70 years of BUNTE! An incredible plethora of names, fates and events. Stories about the powerful, the rich and the beautiful. About royalty and heroes – but also those who have fallen from grace and the beaten down.

    BUNTE is a magazine that became a legend in its own right. As the number one people magazine. As a reflection of German society. Symbolising the economic miracle during the years of reconstruction, at the nucleus of unbridled jet-setting in the 1960s and 1970s. The revolving door of political careers and, in today’s digital age, the yardstick for the rises and declines in popularity of Internet stars and influencers.

    Key data

    Frequency of publication weekly
    Publication date Thursday
    Copy price 3.70 EUR
    Base price (1/1 4c page) 39,600 EUR
    Copies sold 422,333
    Total readership 4.15 m
    Editorship Robert Pölzer

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,85 20,5 42
    Women 3,30 79,5 157

    Age

    Mill. % Index
    14 - 19 years 0,07 1,8 26
    20 - 29 years 0,24 5,7 41
    30 - 39 years 0,36 8,7 62
    40 - 49 years 0,61 14,7 91
    50 - 59 years 0,89 21,5 118
    60 - 69 years 0,77 18,5 138
    70 and over 1,21 29,1 168

    Education

    Mill. % Index
    Comprehensive school 0,04 0,9 22
    Secondary school, no professional training 0,50 12,1 150
    Secondary school, professional training 1,50 36,1 137
    Secondary school, no A levels 1,23 29,7 99
    A levels, no degree 0,44 10,7 76
    A levels, degree 0,43 10,5 61

    Net income

    Mill. % Index
    Below 1,000 EUR 0,33 8,1 106
    1,000 up to below 1,250 EUR 0,19 4,6 107
    1,250 up to below 1,500 EUR 0,35 8,4 118
    1,500 up to below 2,000 EUR 0,62 15,0 118
    2,000 up to below 2,500 EUR 0,63 15,2 105
    2,500 up to below 3,000 EUR 0,50 12,1 107
    3,000 EUR and more 1,52 36,6 86

    Deadlines

    Express booking possible

    Purchase your ad just two days prior to initial publication.

    Learn more

    Why BUNTE?

  • No. 1 in reach: week after week, BUNTE reaches 4.15 million readers (ma 2019 I).
  • No. 1 in circulation: With 422,333 copies sold (IVW IV/2018), BUNTE has the highest circulation amongst people magazines every week.
  • Quality and quantity: BUNTE is the priciest people magazine on the market, yet still the undisputed no. 1 at the news stand.
  • BUNTE that's mere emotion: Advertisers benefit from this precise positioning. BUNTE uses emotion to turn products into brands and brands into stars.
  • Awareness booster: a laid-back vibe and emotional reporting increase the readers’ awareness of advertising motifs.
  • Advertise in BUNTE

    No other people-oriented medium reaches more people than BUNTE. Advertisers reap the benefits of the attention-grabbing and opinion-shaping power of the print magazine and digital presence.

    BUNTE turns products into brands and brands into stars.

    BUNTE also covers a wide range of topics, from fashion, beauty and food through to health and travel.

    Suitable topics and/or platforms

    Sonderthemen, Themenspecials und weitere Werbechancen liefert Ihnen der BCN-Umfeldplaner EN

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    Sources: IVW IV/18 | ma 2019 I | prices are effective from 2019/01/01 | subject to change