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  • BUNTE

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    70 years of BUNTE! An incredible plethora of names, fates and events. Stories about the powerful, the rich and the beautiful. About royalty and heroes – but also those who have fallen from grace and the beaten down.

    BUNTE is a magazine that became a legend in its own right. As the number one people magazine. As a reflection of German society. Symbolising the economic miracle during the years of reconstruction, at the nucleus of unbridled jet-setting in the 1960s and 1970s. The revolving door of political careers and, in today’s digital age, the yardstick for the rises and declines in popularity of Internet stars and influencers.

    Main target audience

    Age

    50,9 % 30 - 64 years

    Gender

    80,7 % Women

    Net Income

    49,2 % > 2,500 EUR

    Education

    51,4 % Secondary school, no A levels (ma), A levels, no degree (ma), A levels, degree (ma)

    ma 2020 I

    Key data

    Frequency of publication weekly
    Publication date Thursday
    Copy price 3.90 EUR
    Base price (1/1 4c page) 41,100 EUR1
    Copies sold 363,4762
    Total readership 3.44 m3
    Editorship Robert Pölzer
    1 Prices valid from 01.01.2021
    2 IVW III/20
    3 ma 2020 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,72 21,0 43
    Women 2,72 79,0 156

    Age

    Mill. % Index
    14 - 19 years 0,05 1,5 22
    20 - 29 years 0,19 5,5 40
    30 - 39 years 0,30 8,6 58
    40 - 49 years 0,39 11,2 78
    50 - 59 years 0,71 20,7 110
    60 - 69 years 0,64 18,5 129
    70 and over 1,17 33,9 196

    Education

    Mill. % Index
    Comprehensive school 0,03 0,9 22
    Secondary school, no professional training 0,37 10,8 140
    Secondary school, professional training 1,30 37,7 149
    Secondary school, no A levels 1,05 30,4 101
    A levels, no degree 0,32 9,2 62
    A levels, degree 0,38 10,9 61

    Net income

    Mill. % Index
    Below 1,000 EUR 0,22 6,4 100
    1,000 up to below 1,250 EUR 0,22 6,4 154
    1,250 up to below 1,500 EUR 0,27 7,9 132
    1,500 up to below 2,000 EUR 0,44 12,9 112
    2,000 up to below 2,500 EUR 0,54 15,6 114
    2,500 up to below 3,000 EUR 0,41 11,8 102
    3,000 EUR and more 1,34 39,0 84
    ma 2020 Pressemedien II

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

    Learn more

    Why BUNTE?

  • Top position within reach: week after week, BUNTE reaches 3.44 million readers (ma 2020 II).
  • Top position in circulation: With 350,729 copies sold (IVW II/2020) every week, BUNTE is the highest-circulation title in the people segment.
  • Quality and quantity: BUNTE is the highest-priced title in the people magazine market and still the absolute No. 1 at the kiosk.
  • BUNTE is pure emotion: advertisers benefit from this clear positioning. With emotion, BUNTE turns products into brands and brands into stars.
  • Awareness booster: The relaxed user atmosphere and emotional reports increase the awareness of advertising motifs.
  • Advertise in BUNTE

    No other people-oriented medium reaches more people than BUNTE. Advertisers reap the benefits of the attention-grabbing and opinion-shaping power of the print magazine and digital presence.

    BUNTE turns products into brands and brands into stars.

    BUNTE also covers a wide range of topics, from fashion, beauty and food through to health and travel.

    Attractive topics in BUNTE

    Our topic preview tool will help you to find the right channels, themes or specials for your campaign straight away. Why not try it out today?

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