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  • burda style Magazin

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    burda style celebrates its 70th anniversary!

    The first issue of burda style (formerly burda moden) was published in 1950. For more than 70 years, the burda style brand has been known for high-quality patterns, high-class journalism and is also perceived as a seal of quality.

    Over the years, burda style has developed into an international brand and is currently available in 17 languages and in over 100 countries.

    burda style is much more than a fashion magazine and offers inspiration & styling advice as well as tips on accessories, fabrics, processing and sewing techniques.

    burda style inspires, informs and teaches, making it an indispensable guide to trends, fashion, lifestyle, sewing and creativity.

    Key data

    Frequency of publication monthly
    Publication date Wednesday
    Copy price 7.90 EUR
    Base price (1/1 4c page) 16,900 EUR1
    Copies sold 79,7952
    Total readership 578,7373
    Editorship Rashana Jennings, Anastasios Voulgaris
    1 Prices valid from 01.01.2020
    2 IVW II/20
    3 ma 2020 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,01 2,1 4
    Women 0,57 97,9 193

    Age

    Mill. % Index
    14 - 19 years 0,01 2,5 38
    20 - 29 years 0,03 5,1 38
    30 - 39 years 0,07 12,0 81
    40 - 49 years 0,05 8,7 60
    50 - 59 years 0,15 25,3 134
    60 - 69 years 0,12 21,2 147
    70 and over 0,15 25,1 145

    Education

    Mill. % Index
    Comprehensive school 0,01 1,6 37
    Secondary school, no professional training 0,11 19,5 252
    Secondary school, professional training 0,14 24,3 96
    Secondary school, no A levels 0,15 25,7 85
    A levels, no degree 0,06 9,7 65
    A levels, degree 0,11 19,3 108

    Net income

    Mill. % Index
    Below 1,000 EUR 0,03 5,4 85
    1,000 up to below 1,250 EUR 0,03 5,2 124
    1,250 up to below 1,500 EUR 0,03 5,5 92
    1,500 up to below 2,000 EUR 0,06 10,6 93
    2,000 up to below 2,500 EUR 0,07 12,6 92
    2,500 up to below 3,000 EUR 0,08 13,4 115
    3,000 EUR and more 0,27 47,4 101
    ma 2020 Pressemedien II

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

    Learn more

    Why burda style magazine?

  • one of the biggest DIY and creative magazines in the world, with extremely loyal readers
  • Sophisticated target audience: well-educated, trend-conscious women of any age with a high household net income
  • Upscale, relevant and creative advertising environment for products and brands
  • Comprehensive media brand with diverse, cross-media advertising opportunities from print to online
  • Gallery

    Advertise in burda style

    burda style magazine is a synonym for quality and trust and the ultimate guide for fashion, lifestyle, sewing and creativity!

    The burda style reader is mainly female, aged between 30 and 59, well-educated and has an above average household net income (b4p 2019 III). In addition, the readers of burda style feel that advertising in magazines is extremely stimulating to buy (b4p 2019 III).

    The burda style world of fashion, accessories, plus-size fashion, kids fashion, beauty, home and shopping guides offers an exciting and diverse advertising context.

    Mit unserem breiten Print- und Onlineportfolio setzen wir auch gerne crossmediale Kommunikationskampagnen um.

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