Tim Berkefeld – our DOOH expert – explains what matters in digital outdoor advertising – and what opportunities BCN offers so that you can reach a high-reach target group with your advertising…
The latest b4p t.o.m. Pharma joint study by the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, or GIK) and the Gesellschaft für Konsumforschung…
The food industry is booming. There are a number of reasons for this, including the growing population and the increased demands from consumers. But one of the biggest reasons is the increased global…
At the beginning of February, Tobias Conrad will be taking over the management of BCN. His area of responsibility as Managing Director will include the corporate organisation of marketing for…
Massively increased prices present many companies with enormous challenges, even in the new year, and often make budget cuts inevitable. One of the areas in which savings are often made first is…
The ‘Medienpanel by Burda’ (Media panel by Burda) from Burda’s market research unit, Media Market Insights, has a new member. Since 1 January 2023, BurdaVerlag’s panel for media and advertising…
MagentaMobil Young is Telekom’s special tariff for everyone under the age of 28. This young target group is digitally native and gaming-savvy, meaning having ultra-fast high-speed Internet is vital…
How do you generate enthusiasm among a young, discerning target group when it comes to something as mundane as milk? You need more than a run-of-the-mill dairy product to do that. And more than a…
The coldest time of the year is upon us. In the new issue of ADAC MOTORWELT, you can find out how to get through the winter safely while you’re on the road. The magazine is once again available for…
What will marketing and communication look like in the future? Speakers and guests from Germany, Italy, Austria, Switzerland, Great Britain and France came together at the BCN International Media Day…