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  • BILD WOCHE - 3 in 1! TV, puzzles & leisure

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    MARKETING

    Janna Lange

    Head of Publisher Management

    Janna Lange

    Head of Publisher Management

    Grosse Elbstrasse 59

    Deutschland

    More advice - more action - more tips for every day. The claim stands for the new concept of Bild Woche. This guarantees on the one hand high utilizable value by detailed advisors with hints and information to all ranges of daily life, on the other hand exciting entertainment by "stories, which life writes", which are always connected to an expert advice.

    In addition to the beloved TV program, Bild Woche presents over 120 tips in a special bar on the seven days of the week. But these are not classic program tips, but exciting background information on the stars, well-founded service tips as a complement or small fun elements for the TV break.

    This gives Bild Woche a unique USP in the market for weekly TV guides in terms of its coat and program.

    Key data

    Frequency of publication weekly
    Publication date Thursday
    Copy price 1.49 EUR
    Base price (1/1 4c page) 8,590 EUR1
    Copies sold 58,4202
    Total readership 351,6143
    Editorship Britta Behrens
    1 Prices valid from 01.01.2021
    2 IVW I/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,15 43,2 88
    Women 0,20 56,8 112

    Age

    Mill. % Index
    14 - 19 years 0,02 6,9 104
    20 - 29 years 0,06 16,5 123
    30 - 39 years 0,05 14,3 95
    40 - 49 years 0,02 6,7 47
    50 - 59 years 0,05 13,7 73
    60 - 69 years 0,05 15,5 106
    70 and over 0,09 26,4 152

    Education

    Mill. % Index
    Comprehensive school 0,02 6,3 152
    Secondary school, no professional training 0,02 6,0 76
    Secondary school, professional training 0,11 32,6 135
    Secondary school, no A levels 0,11 31,5 104
    A levels, no degree 0,03 8,2 54
    A levels, degree 0,05 15,4 83

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 4,9 79
    1,000 up to below 1,250 EUR 0,01 3,7 93
    1,250 up to below 1,500 EUR 0,03 8,7 156
    1,500 up to below 2,000 EUR 0,04 10,5 85
    2,000 up to below 2,500 EUR 0,04 11,5 98
    2,500 up to below 3,000 EUR 0,05 13,0 115
    3,000 EUR and more 0,17 47,6 98
    ma 2021 Pressemedien II

    Deadlines

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