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  • DIE 2 - Stars & TV

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    MARKETING

    Janna Lange

    Head of Publisher Management

    Janna Lange

    Head of Publisher Management

    Grosse Elbstrasse 59

    Deutschland

    DIE 2 - the name says it all, because DIE 2 stands for a combination of stars and TV program that is unique in Germany. DIE 2 reports about the darlings of television, the celebrities from show-biz and society and the royal members worldwide.

    DIE 2 has the most up-to-date program of all TV titles in Germany and presents it on over 40 channels. This package of information is rounded off with service elements on health, travel, beauty and food.

    Key data

    Frequency of publication weekly
    Publication date Saturday
    Copy price 1.49 EUR
    Base price (1/1 4c page) 4,530 EUR1
    Copies sold 60,8882
    Total readership 259,7293
    Editorship Britta Behrens
    1 Prices valid from 01.01.2021
    2 IVW I/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,05 20,1 41
    Women 0,21 79,9 158

    Age

    Mill. % Index
    14 - 19 years 0,00 0,1 1
    20 - 29 years 0,01 3,6 27
    30 - 39 years 0,02 5,9 40
    40 - 49 years 0,02 6,1 43
    50 - 59 years 0,02 7,7 41
    60 - 69 years 0,06 24,9 169
    70 and over 0,13 51,6 297

    Education

    Mill. % Index
    Comprehensive school 0,00 0,1 2
    Secondary school, no professional training 0,04 16,7 212
    Secondary school, professional training 0,15 56,8 235
    Secondary school, no A levels 0,04 16,7 55
    A levels, no degree 0,01 4,1 27
    A levels, degree 0,01 5,6 30

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 5,9 96
    1,000 up to below 1,250 EUR 0,03 11,2 284
    1,250 up to below 1,500 EUR 0,04 13,8 246
    1,500 up to below 2,000 EUR 0,04 14,4 117
    2,000 up to below 2,500 EUR 0,03 13,3 113
    2,500 up to below 3,000 EUR 0,02 9,4 82
    3,000 EUR and more 0,08 32,1 66
    ma 2021 Pressemedien II

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