ELLE Germany – true style

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ELLE Germany is a luxury fashion and lifestyle magazine.

It is one of 46 worldwide editions, a number that makes ELLE the world's biggest-selling fashion magazine.

TRUE STYLE: ELLE Germany is a style coach, not a style dictator. ELLE Germany curates trends and inspires perfection at the highest level.

Main target audience

Age

58,0 % 20 - 49 years

Gender

90,0 % Women

Net Income

75,0 % > 2,500 EUR

ma 2020 II

Key data

Frequency of publication	monthly
Publication date	Wednesday
Copy price	7.00 EUR
Base price (1/1 4c page)	35,200 EUR¹
Copies sold	90,998²
Total readership	617,020³
Editorship	Sabine Nedelchev

¹ Prices valid from 01.01.2021

² IVW III/20

³ ma 2020 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,06	9,5	19
Women	0,56	90,5	179

Age

	Mill.	%	Index
14 - 19 years	0,05	8,8	131
20 - 29 years	0,11	17,6	130
30 - 39 years	0,11	17,9	122
40 - 49 years	0,14	22,7	156
50 - 59 years	0,15	23,5	125
60 - 69 years	0,03	5,5	38
70 and over	0,03	4,1	24

Education

	Mill.	%	Index
Comprehensive school	0,03	5,3	128
Secondary school, no professional training	0,01	1,9	24
Secondary school, professional training	0,05	8,4	33
Secondary school, no A levels	0,20	31,8	106
A levels, no degree	0,11	18,5	125
A levels, degree	0,21	34,1	191

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	2,0	32
1,000 up to below 1,250 EUR	0,02	3,1	75
1,250 up to below 1,500 EUR	0,02	3,7	61
1,500 up to below 2,000 EUR	0,04	6,0	52
2,000 up to below 2,500 EUR	0,06	10,4	76
2,500 up to below 3,000 EUR	0,06	9,0	77
3,000 EUR and more	0,41	65,8	141

ma 2020 Pressemedien II

Deadlines

Why ELLE?

ELLE Germany is the MARKET LEADER in the high-end women’s magazine segment.

617,020 readers per month (ma 2020 II).

As a strong and highly desirable international brand, ELLE offers an attractive environment for advertising.

With 7.2 m visits (IVW 06/20), it is also the digital market leader in the German high-end segment.

Advertise in ELLE

As the market leader, ELLE Germany is a must-have in every high-end lifestyle image campaign. Print advertising in ELLE ensures long-lasting relevance in the end consumers’ brand mindscape.