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  • harpersbazaar.de - THE luxury online portal

    harpersbazaar.de

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    MARKETING

    Joanna-Katharina Wedl

    Senior Brand Manager

    Joanna-Katharina Wedl

    Senior Brand Manager

    Arabellastrasse 27

    Deutschland

    Sumptuous pictures and extravagant articles combined with playful inspiration and great service.

    A brand that has traditionally been a barometer of the Zeitgeist and a catalyst of the lifestyle culture and social change now offers the same considerable presence to the digital world.

    Key data

    Portalname harpersbazaar.de
    Unique Users 1.20 m1
    Page Impressions 3.48 m2
    Visits 3.04 m3
    Facebook Fans 341,0684
    Instagram 92,7144
    Pinterest 55,6864
    1 AGOF ddf 03/21
    2 IVW 02/21
    3 IVW 02/21
    4 December 2020, publisher's statement

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,24 19,6 40
    Women 0,97 80,4 159

    Age

    Mill. % Index
    16 - 19 years 0,07 5,5 119
    20 - 29 years 0,19 16,1 116
    30 - 39 years 0,17 14,1 94
    40 - 49 years 0,20 17,0 115
    50 - 59 years 0,32 26,4 137
    60 - 69 years 0,16 13,7 93
    70 and over 0,09 7,2 41

    Education

    Mill. % Index
    A levels, degree 0,26 21,5 104
    No general school-leaving qualifications 0,01 0,4 22
    Secondary school, no information 0,30 24,7 78
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 0,45 37,8 125
    A levels or vocational diploma 0,19 15,5 100

    Net income

    Mill. % Index
    Below 1,000 EUR 0,08 6,6 102
    1,500 up to below 2,000 EUR 0,16 13,6 95
    2,000 up to below 2,500 EUR 0,13 10,5 97
    2,500 up to below 3,000 EUR 0,18 15,0 106
    3,000 EUR and more 0,53 44,3 101
    AGOF ddf, population 16+, 03 2021

    Why harpersbazaar.de?

  • harpersbazaar.de is the jewel in the crown of online fashion journalism.
  • harpersbazaar.de puts the attractive HARPER'S BAZAAR target audience on the web.
  • Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.
  • HARPER'S BAZAAR Online
  • Advertise on harpersbazaar.de

    harpersbazaar.de offers 100% brand safety, high-end environments and a pure, luxury and lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.

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