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    Lisa Kochen & Backen

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    Lisa Kochen & Backen is the magazine for basic cooking, providing motivation for everyone who wants to cook and enjoy food, yet has limited time. Perfect for families and single people.

    Main target audience

    Age

    66,8 % 30 - 69 years

    Gender

    91,5 % Women

    Net Income

    77,8 % 2,000 EUR

    Education

    87,9 % Apprenticeship, Secondary school

    ma 2020 II

    Key data

    Frequency of publication 10 times p.a.
    Publication date Wednesday
    Copy price 1.99 EUR
    Base price (1/1 4c page) 14,400 EUR1
    Copies sold 72,4722
    Total readership 499,9283
    Editorship Gaby Höger
    1 Prices valid from 01.01.2021
    2 IVW IV/20
    3 ma 2021 Pressemedien I

    Detailed readership profile

    Gender
    Mill. % Index
    Men 0,05 10,8 22
    Women 0,45 89,2 176

    Age
    Mill. % Index
    14 - 19 years 0,02 4,5 68
    20 - 29 years 0,04 8,2 60
    30 - 39 years 0,06 12,3 83
    40 - 49 years 0,07 13,8 95
    50 - 59 years 0,17 33,8 179
    60 - 69 years 0,07 13,5 94
    70 and over 0,07 13,9 80

    Education
    Mill. % Index
    Comprehensive school 0,02 3,5 83
    Secondary school, no professional training 0,04 8,2 102
    Secondary school, professional training 0,14 27,6 111
    Secondary school, no A levels 0,18 36,6 122
    A levels, no degree 0,06 11,1 75
    A levels, degree 0,07 13,0 73

    Net income
    Mill. % Index
    Below 1,000 EUR 0,02 4,6 71
    1,000 up to below 1,250 EUR 0,01 2,7 66
    1,250 up to below 1,500 EUR 0,03 6,5 108
    1,500 up to below 2,000 EUR 0,04 8,8 71
    2,000 up to below 2,500 EUR 0,07 13,9 109
    2,500 up to below 3,000 EUR 0,07 13,6 117
    3,000 EUR and more 0,25 49,9 107
    ma 2021 Pressemedien I

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

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    Why choose Lisa Kochen & Backen?

  • Wide reach: 446,000 readers find their inspiration for uncomplicated, yet tasty recipes in every issue (ma 2019 I).
  • High economies of scale: Lisa Kochen & Backen is one of the more affordable food magazines with a CPM of EUR 33.76 (ma 2019 I, basis: women)
  • Attractive advertising medium: Varied and informative food and advice magazine.

    • Suitable topics and/or platforms

    Special topics, themed specials and other advertising opportunities are provided by the BCN Topic Preview Tool.

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