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  • PETRA - knows what’s coming

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    PETRA stands for trends across all aspects of fashion, beauty and lifestyle and always firmly in the here and now. PETRA has a very distinct approach to women’s topics, and has been blazing a trail in fashion, beauty and trends for more than half a century. PETRA is international in outlook, but has its roots firmly in Germany. This combination makes the title unique bold, not bland.

    Key data

    Frequency of publication monthly
    Copy price 3.10 EUR
    Base price (1/1 4c page) 26,700 EUR1
    Copies sold 55,0342
    Total readership 587,9213
    Editorship Sabine Bartels
    1 Prices valid from 01.01.2021
    2 IVW I/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 5,6 11
    Women 0,55 94,4 186

    Age

    Mill. % Index
    14 - 19 years 0,01 1,1 17
    20 - 29 years 0,07 11,4 85
    30 - 39 years 0,10 17,4 116
    40 - 49 years 0,11 19,5 138
    50 - 59 years 0,14 24,3 130
    60 - 69 years 0,09 15,1 103
    70 and over 0,07 11,2 64

    Education

    Mill. % Index
    Comprehensive school 0,00 0,6 14
    Secondary school, no professional training 0,04 6,5 83
    Secondary school, professional training 0,09 15,9 66
    Secondary school, no A levels 0,26 44,3 146
    A levels, no degree 0,12 20,0 133
    A levels, degree 0,07 12,7 69

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 2,8 45
    1,000 up to below 1,250 EUR 0,02 2,9 73
    1,250 up to below 1,500 EUR 0,02 3,4 61
    1,500 up to below 2,000 EUR 0,04 7,0 56
    2,000 up to below 2,500 EUR 0,05 8,0 68
    2,500 up to below 3,000 EUR 0,10 17,8 156
    3,000 EUR and more 0,34 58,2 119
    ma 2021 Pressemedien II

    Deadlines

  • PETRA has trends and fashion in its DNA.
  • PETRA has character, is principled, and both entertains and informs.
  • PETRA offers high brand recognition and enjoys the trust of its readers.
  • Suitable topics and/or platforms

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