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  • Hero Ad

    Hero Ad

    The Hero ad provides an impressive advertising presence with its attention-catching placement on all screens. The multiple ways to send out advertising messages can be supported by integrating diverse rich media implementations, e.g. video or a gallery implementation. As a result, the Hero ad enables limitless creativity.

    File size: max. 200 KB

    File format: 1000x450 + 728x450  

    Video format: mp4, mov as h264 Codec

    Length of spot: max. 30 sec

    Video size: Max. file size: 100 MB

    The video must have at least a size of 1280x720px because it scales. We will compress the file size of the video, to optimise loading times. According to the realisation of the ad, we reserve the right to exclude the Internet Explorer 11 browser as it can lead to a display error.


    BCN - technical specifications


    Please make sure to deliver all information and creatives needed, 5 days prior to start of the campaign. Please send the following information to this e-mail address: bcn.campaigning(at)burda.com

    • Advertiser name
    • Campaign name
    • Booking period
    • Booked pages or placement
    • Ad formats
    • Contact person

    Please send 3rd party redirects in a separate file as an attachment. All ad material provided has to be SSL-encrypted. Third-party tracking and view time measurements are allowed but must be SSL-encrypted. We allow tracking pixel and click counters but no JS pixel.



    • Please provide HTML5 formats as redirects and send us additional fall-backs as images (JPEG, GIF or PNG)
    • All formats must be SSL-encrypted
    • We do not support expandable ad formats
    • Auto play is not accepted in any case. There has to be a user interaction for example a mouse-over click to play the sound off the video.
    • Please be aware that we don't accept ads with a close button.
    • BCN uses a frequency capping for every campaign.



    BCN accepts HTML5 formats only as a redirect including a max. file size of 200 KB. P lease make sure to test every creative in all common browsers before sending them to us. The creator of the ad is responsible for browser compatibility. We don't recommend using a HTML5 converter. Please make sure to follow the guidelines of BVDW and IAB before sending the creatives to us. We allow redirects as <script> tags. If you use script tags, note that there is a higher risk of collision on the website as if you use <iFrame> tags. This is particularly the case when HTML5 codes are not properly implemented.  You can prevent that kind of problem by using procedures such as namespaces, prefixes and iFrame enclosure. BCN therefore prefers and demands redirects to be delivered as <iFrame> tags.