PLAYBOY is an international star and a favourite among audiences in Germany since 1972. It’s the men’s bible, classic magazine, brand icon.
But what makes PLAYBOY contemporary, relevant and indispensable for men? With its wide range of offerings, the most successful and well-known premium men’s magazine offers everything that men love, making it the undisputed leader in the lifestyle sector.
For more than 45 years, PLAYBOY has been an icon for excellent erotic photography, sophisticated entertainment and inspirational reading, as well as for education, tolerance and self-realisation.
57,0 % 20 - 39 years
92,0 % Men
21,0 % > 5,000 EUR
43,0 % A levels, degree (ma), A levels, no degree (ma)
|Frequency of publication||monthly|
|Copy price||6.90 EUR|
|Base price (1/1 4c page)||28,900 EUR|
|14 - 19 years||0,07||9,5||140|
|20 - 29 years||0,20||26,8||195|
|30 - 39 years||0,17||23,2||160|
|40 - 49 years||0,10||12,9||86|
|50 - 59 years||0,16||20,8||111|
|60 - 69 years||0,03||4,3||31|
|70 and over||0,02||2,6||15|
|Secondary school, no professional training||0,07||9,1||119|
|Secondary school, professional training||0,13||16,7||64|
|Secondary school, no A levels||0,19||25,7||86|
|A levels, no degree||0,15||20,1||140|
|A levels, degree||0,17||22,4||128|
|Below 1,000 EUR||0,08||10,7||150|
|1,000 up to below 1,250 EUR||0,04||4,8||116|
|1,250 up to below 1,500 EUR||0,06||8,2||123|
|1,500 up to below 2,000 EUR||0,08||9,9||81|
|2,000 up to below 2,500 EUR||0,08||11,2||82|
|2,500 up to below 3,000 EUR||0,06||8,0||70|
|3,000 EUR and more||0,36||47,1||105|
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PLAYBOY offers sophisticated entertainment and supplies its audiences with intriguing topics for conversation. The erotic photography is superb, sophisticated and trailblazing. It serves to stimulate the mind – not just the body. The fashion and lifestyle theming is modern, clear and diverse. The message is that sophistication is the best suit a man can wear. The journalistic content is real, exciting and excellent in the most literal sense of the word. The portraits are intimate and profound. The interviews are oft-quoted.
PLAYBOY tells the stories of people who made their dreams come true, people who are important and people who someday will be, and people who are famous or interesting for what they do. It’s a well-crafted trifecta of sophisticated men’s entertainment: legendary interviews, exciting stories and excellent photography.
Through a broad array of exclusive events, sponsorships and cooperations, PLAYBOY brings its brand straight to the end consumer, where it can be experienced up close and in person.