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  • VITAL - more of the feel good factor for women

    Contact

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    MARKETING

    Janna Lange

    Head of Publisher Management

    Janna Lange

    Head of Publisher Management

    Grosse Elbstrasse 59

    Deutschland

    VITAL is the monthly women’s magazine for more relaxed, feel good moments. The title presents content across three areas of high emotional impact: energy, balance and relaxation. VITAL is a high quality publication that covers beauty, health, food, psychology, fashion and travel. Each issue includes a major VITAL test on five to six pages.
     

    Key data

    Frequency of publication monthly
    Copy price 3.20 EUR
    Base price (1/1 4c page) 19,900 EUR1
    Copies sold 90,7552
    Total readership 411,0833
    Editorship Carolin Streck
    1 Prices valid from 01.01.2021
    2 IVW I/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,10 24,2 49
    Women 0,31 75,8 150

    Age

    Mill. % Index
    14 - 19 years 0,01 2,2 33
    20 - 29 years 0,04 8,8 65
    30 - 39 years 0,04 9,3 62
    40 - 49 years 0,06 14,3 101
    50 - 59 years 0,07 17,1 91
    60 - 69 years 0,10 23,6 161
    70 and over 0,10 24,8 143

    Education

    Mill. % Index
    Comprehensive school 0,01 1,6 39
    Secondary school, no professional training 0,04 9,6 121
    Secondary school, professional training 0,11 26,2 109
    Secondary school, no A levels 0,14 35,3 116
    A levels, no degree 0,05 12,2 81
    A levels, degree 0,06 15,1 82

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 4,2 69
    1,000 up to below 1,250 EUR 0,02 3,7 94
    1,250 up to below 1,500 EUR 0,02 5,4 97
    1,500 up to below 2,000 EUR 0,07 15,9 128
    2,000 up to below 2,500 EUR 0,06 14,7 125
    2,500 up to below 3,000 EUR 0,04 10,9 96
    3,000 EUR and more 0,19 45,2 93
    ma 2021 Pressemedien II

    Deadlines

    Why VITAL?

  • VITAL is the founder of the fitness, mindstyle and wellness magazine segment.
  • Core competencies beauty, health, fitness and nutrition.
  • VITAL offers the best value for money in terms of cost per thousand contacts.
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