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  • Vital.de - I feel good

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    vital.de is a specialist for female health topics. vital offers tips on health, sustainability, well-being and healthy nutrition that fit the active lifestyle of the vital.de users.

    The vital.de reader is a family manager who makes sure that she and her loved ones are doing well. The core target group are women from 20 - 49 years.

    vital pursues a holistic approach with regard to physical and psychological aspects: to achieve inner balance and defy everyday life with the right balance.

    vital stands for body positivity, feelgood management and is an encouragement in all situations in life. vital stands for daily fitness and sportive balance in everyday life - for everyone: no extreme sports, no competitive sports.

    Main target audience

    Age

    57,0 % 20-49 years

    Gender

    72,0 % Women

    Net Income

    72,0 % > 2.000 EUR

    AGOF ddf 16+ Q4/20

    Key data

    Portalname Vital.de
    Unique Users 443,6001
    Visits 747,5002
    Facebook Fans 42,7003
    Instagram 5413
    Pinterest 44,2003
    1 AGOF ddf 16+ Q4/20
    2 IVW Q4/20
    3 February 2021, publisher's statement

    Besucherprofil im detail

    Gender

    Mill. % Index
    Men 0,16 26,4 54
    Women 0,45 73,6 145

    Age

    Mill. % Index
    16 - 19 years 0,03 4,3 93
    20 - 29 years 0,14 23,8 172
    30 - 39 years 0,13 21,0 139
    40 - 49 years 0,11 18,0 121
    50 - 59 years 0,11 17,7 92
    60 - 69 years 0,06 10,5 71
    70 and over 0,03 4,7 27

    Education

    Mill. % Index
    A levels, degree 0,17 27,2 132
    No general school-leaving qualifications 0,00 0,7 35
    Secondary school, no information 0,12 20,1 64
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 0,18 29,6 98
    A levels or vocational diploma 0,14 22,3 144

    Net income

    Mill. % Index
    Below 1,000 EUR 0,04 6,8 104
    1,500 up to below 2,000 EUR 0,08 12,4 86
    2,000 up to below 2,500 EUR 0,06 10,5 97
    2,500 up to below 3,000 EUR 0,08 12,9 92
    3,000 EUR and more 0,30 49,0 112
    AGOF ddf, population 16+, 03 2021

    Suitable topics and/or platforms

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